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Marketing Tips – Why You Have To Become An Expert Marketer

In Internet marketing, experts and gurus make the lion’s share of the money when it comes to products being purchased and coaching programs being sold. It’s the 80/20 rule in full effect. 80% of the money is being made by 20% of the people. So it’s natural for anyone to strive to be an expert in their industry or niche.

Are you wilng to take some time and research a specialty or niche for yourself? To work tirelessly to increase your skills and knowledge of the writing business?

So you should find out what the writer ‘s area of expertise/specialization is – and then ask for something else. Yup, have the writer write on a topic she knows absolutely nothing about.

So many marketers and website owners make the mistake of accepting a pre-written sample when they are interviewing a writer. This is a newbie mistake and will almost always cost you in time or money. To insure the writer you are hiring can fulfill your needs, you need to have them create a sample article, specific to your needs (keywords, products, services, etc) and yes, you will have to pay for it. Serious writers do not give their work away. Besides, it is much better to pay for one bad article than to wait for 10 bad articles to arrive. Even if you don’t like the article, you are out only a small amount of money. Test! Test! Test! Every potential article writer should provide you a custom sample. Ignore this at your own peril!

A good writer must be able to see both the overall pattern and the individual pieces. This sounds like the previous habit but it isn’t. Quite. The previous habit talks about being able to see the desired end. This habit refers to being able to see each of the building blocks of the book, how they fit together and where the book is actually going. Without this ability, it is not possible to bring a book back on track.

Then what is the solution? The solution which should be taught in all sales training programs is quite simple. When marketing as a sales professional you need to follow a certain framework. The problem is, most sales courses teach mistakenly that a sales professional should advertise his or her product or service. The correct way of marketing is to strategically position or market yourself as an essay help.

Recently, I took on the role of editing a 20 chapter novel for a client. As we communicate back and forth it is not unusual for him to bring up a certain anxiety he has about someone else playing with his words. I have edited about half of his novel and from the creative side; it is everything you would look for in a good book. Even in its unedited form it is one of those books that you just do not want to put down.

Ignoring title kerning. Kerning is the space between the title letters. Just applying fonts, you might not think to apply kerning to the letters of the title. Yes, it’s a paradox, it will make a subtle but obvious difference in how your book title and overall cover design looks.

It is important you get your website up and your blog propagated, meaning you should probably start your site as you begin to write your book and begin to market the site to your social media contacts. Your site should be the same name, but not more than three or four words, as your book title. I recommend writing a blog post every day for the first three months to get your site ranked highly and gain the traffic you deserve. Consider offering at least one chapter free on your site to let your audience get a preview of what they can expect as well as including the table of contents. Another great technique to entice your audience to purchase your book is to give away a free related product such as an audio they can download.

Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.

You have to tell the expert you plan on selling the interview as a product ahead of time. Since you are going to be making money on his/her expertise, you should make some financial arrangement with the expert. You might pay them a flat fee for the time it takes to record the interview, or give them a certain percentage of the sales revenue, or allow them to use the interview to pitch their products to your customers, or any combination of these.