seven. Build your own subject contours like headlines
seven. Build your own subject contours like headlines 5. Getting scannable. Play with ammunition, wide variety, and/otherwise bolding making their email address skimmable and digestible, centering on the main activities. For folks who scoff at that variety of scoop-serving of data, please manage they. Letters go for about getting results, not review your recipient's reading comprehension. Case in point of how...